tag:blogger.com,1999:blog-2733464801217135988.post4585348956255993228..comments2023-12-24T09:37:35.104-06:00Comments on Ensconced in Lit: Curmudgeon's Corner: Marketing or False Advertising?Unknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2733464801217135988.post-17512697134863782252013-06-13T18:44:19.653-05:002013-06-13T18:44:19.653-05:00Oh yeah, this is incredibly irritating for me when...Oh yeah, this is incredibly irritating for me when the cover of the book doesn't match the book AT ALL. It's one thing for an indie author on a low/zero budget with little experience to be a little off. But for big publishers, it's something else entirely. They have the budget to put just about whatever they want on a cover, yet they still continue to put whatever they think will make them money. In the long run, in my eyes, that only hurts them because it lowers my opinion of them and lowers the chance that I will spend whatever money I do have on one of their books.Anonymoushttps://www.blogger.com/profile/06869912926768194358noreply@blogger.comtag:blogger.com,1999:blog-2733464801217135988.post-19020051965947220342013-04-25T18:50:31.472-05:002013-04-25T18:50:31.472-05:00Agree that covers/posters should match the books/m...Agree that covers/posters should match the books/movies, but they usually don'tbn100noreply@blogger.comtag:blogger.com,1999:blog-2733464801217135988.post-63040304763060558632012-11-25T14:47:39.149-06:002012-11-25T14:47:39.149-06:00I think most people who read a lot of books do oft...I think most people who read a lot of books do often judge a book by its cover and I agree that it isn't right for a cover to not relate to the book at all. That would really bother me and I am glad I am not the only one. Anonymoushttps://www.blogger.com/profile/17987393161774658181noreply@blogger.comtag:blogger.com,1999:blog-2733464801217135988.post-86281726520512835602012-10-31T04:39:09.016-05:002012-10-31T04:39:09.016-05:00Thank you for a really interesting post and your h...Thank you for a really interesting post and your honest thoughts on marketing and false advertising. The most important part of advertising a book is the cover and so having an image that doesn't connect to the story at all is something that is very wrong, and which should embody all the parts of the tale that one is going to read. I also don't think that it is particularly nice when a book is advertised to be released by a certain date, but then is unavaliable to actually buy until a few days later. It is certainly the book cover issue that would matter a lot to me (as a reader who does sometimes judge a story by its cover) and so if i found something that was not true to what was inside the pages then i would be most upset and disapointed. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2733464801217135988.post-72989392342265855842012-10-26T12:43:23.018-05:002012-10-26T12:43:23.018-05:00Really interesting thoughts. I think due to rushed...Really interesting thoughts. I think due to rushed publishing schedules that marketing departments sometimes begin to design book covers before they've read them. My understanding is the acquisitions editor "launches" them at a big marketing/PR meeting at a specific time and if the draft of the MS is not yet ready the cover designers might have to work solely off the editor's description for awhile.<br /><br />I do think the best covers represent both the storyline and the tone of the book, but in the end a cover's job is to sell copies. I've seen a lot of angry posts over cover designs that change mid-trilogy, but that change is almost always market-driven. Also, depending on publisher and author clout, the author may have very little say about their cover or title.<br /><br />While I don't have a problem with a bit of 'cover fraud' (that Fallen cover is one of my faves) I DO have a problem with 'jacket flap fraud.' Even though flap copy also exists to sell books, it is usually written by (or at least approved by) editor and author. If your flap promises me an epic battle to the death between dueling magicians, then I expect action and bloodshed, you know?Fiona Paulhttps://www.blogger.com/profile/12988652479881963096noreply@blogger.com